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Mobile Plays Big Role in Black Friday
MessagePosté le: Sam 8 Oct 2016, 15:39 Répondre en citant
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Trade Show Marketing Works If You Work At It Book Printing Box Printing By Ed Marino, CEO of Presstek August 4, 2003 -- I am always amazed with the creativity and innovative spirit of our own customers. Visiting customers has always been certainly one of my greatest joys. It is exciting to find out customers grow revenue, profit and market share. I planned to take the time within the next few issues of Presstek Perspective to share with you customer stories which I know you will quickly realize interesting-and which I hope will allow you to as you work to differentiate your own business. Our first story is from the company I had the pleasure of visiting recently in Oakland, California: PsPrint (www.psprint.com). As somewhat background, PsPrint was founded twelve years ago as PostScript Press, Inc., a color separation trade house. Like many of the counterparts within the prepress industry, the business saw the writing for the wall relative on the way forward for film, along with Year Three of operation, migrated its business into short-run full-color printing while using acquisition of the Heidelberg GTO DI. In 1998, the business launched its first Web interface, allowing PsPrint to develop a geographically diverse business that today is equally split between California along with the East Coast. The company has 56 employees and operates three shifts six days per week, soon to advance to a week each week. More than half with the employees operate in Production-and there is certainly no sales force. PsPrint currently operates three Heidelberg Quickmaster DI Plus direct imaging presses and two Xerox DocuColor 6060s, and for your past 36 months has acquired business exclusively through word of mouth marketing as well as innovative Web site. Their model is clearly working: PsPrint has achieved 50% year-over-year growth and increased profitability each from the past 3 years. Part from the impetus behind PsPrint's new enterprize model was careful analysis initially focus its attention on the design community. According to Frank Young, President, We built a Web interface designed for your savvy, recurring print buyer. We automated paper shopping process and shifted much with the workload for the customer, plus return, they received fast turnaround and top quality at a low price. As we've got grown over the years, we have worked to generate our web-site more user-friendly and intuitive for that one-off print customer without jeopardizing our interest designers. While we need to interest one-off buyers, our overriding objective is, and can always remain, to be the web printer associated with preference for your design community - one of the most sophisticated user on the market. PsPrint's founder and CEO, Drew Herzoff adds: Our theme is always that we productized the company. Instead of taking quotes, we told people what we could do. We lowered price hence the designer would have an incentive to utilize our paper and our finishing in return for a great price. In fact, on some applications, look for competitors' prices being the maximum amount of as 3 x as high. In effect, PsPrint defined a couple of applications plus a limited group of specifications for every application. Designers can place a purchase with a couple of clicks in the mouse, upload artwork, and acquire instant pricing and delivery information. Key towards the success from the operation may be the company's digital production workflow, with run-length being the principal criterion determining whether a software is produced with all the 6060 or perhaps the Quickmaster DI. By defining a small set of specifications, PsPrint is able to shorten turn times and lower inventories. And by targeting designers and also other savvy users, complex applications can be handled with a maximum level of customer self-service-and little intervention on the portion of PsPrint staff. The outcome? Improved productivity along with a reduced cost base for both PsPrint and its customers-and a profitable enterprize model for PsPrint. PsPrint's Herzoff says, Before we implemented this model, we had been experiencing topline growth inside the array of 16%, but bottomline growth only agreed to be at 2%. With our new streamlined Web-based process along with the Quickmaster DI Plus direct imaging presses, we not simply are seeing higher topline and bottomline gains, but we are positioned to scale the business enterprise dramatically. We are at five million impressions per month today-tomorrow, who knows? ,Stop the Hype, I Need to Get Off!
By WhatTheyThink Staff Published: November 16, 2005 ,Box Printing Office Supplies
printing-in-china.net


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MessagePosté le: Sam 8 Oct 2016, 15:39
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Mobile Plays Big Role in Black Friday
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